PBS KIDS Campaign Helps Children & Families Thank Essential Workers

This month, PBS KIDS invites children and families around the nation to give thanks to the people who are helping their local communities amidst the fight against COVID-19. Kicking off during Teacher Appreciation Week (May 4-8, 2020), the PBS KIDS “Thank You Neighbors” campaign encourages families to celebrate essential workers in their communities – from teachers and healthcare professionals, to grocery store clerks and delivery personnel. Resources to help children share their gratitude and learn about the roles helpers play in the community are available on pbskidsforparents.org, which will be updated throughout the month.

“Gratitude is a powerful tool— it’s something we can give back to those who help us every day, and it offers children a therapeutic outlet that leads to positive emotions,” said Lesli Rotenberg, Chief Programming Executive and General Manager, Children’s Media and Education, PBS. “Fred Rogers said it best when he said, ‘Look for the helpers. You will always find people who are helping.’ There are so many people who are helping in our communities today, and we encourage families to join us in celebrating them for making our communities safer, stronger and healthier in this unprecedented time.”

Throughout the month on FacebookTwitter and Instagram, PBS KIDS and local PBS stations in communities across the nation will provide fill-in-the-blank cards for families to complete and share digitally with the hashtag #ThankYouNeighbors – thanking teachers and essential workers. PBS KIDS has also created printable coloring sheets with fill-in-the-blank prompts that can be e-mailed to teachers and essential workers, or posted in windows for community helpers to see.

On pbskids.org and the PBS KIDS Games app, children can play the Hero Maker Game, which allows them to create essential worker heroes like postal carriers, utilities workers, first responders, doctors and more. The game is inspired by PBS KIDS series XAVIER RIDDLE AND THE SECRET MUSEUM, which is based on the children’s book series, Ordinary People Change the World. In addition, the PBS KIDS for Parents website will feature articles that can help parents teach their children about the essential workers in their communities and how to be a good neighbor.

PBS KIDS videos will also help children explore the helpers that make up a community, and how to say thank-you to others. From DANIEL TIGER’S NEIGHBORHOOD to PBS KIDS’ “You Me Community” music videos, a variety of content is available on the free PBS KIDS Video App. Additionally, a “Thank You Neighbors” playlist from PBS KIDS favorite series is available on PBS KIDS YouTube.

And in honor of Teacher Appreciation Day (May 5), PBS today announced the educators selected for the PBS 2020 Digital Innovator All-Star program, which recognizes teachers nominated by their local PBS stations as leaders in their communities. Read more here.

Join PBS KIDS in saying #ThankYouNeighbors on FacebookTwitter and Instagram.